The World’s Largest Gathering of Futurists
27 & 28 November
Jo is a strategist who leads foresight and the exploration of new capabilities globally for McDonald’s. Jo helps to future proof the strategies of one of the world’s best known brands, with humans at the center. Prior to McDonald’s, Jo co-created a new strategic futures function within Mars Wrigley’s global organization. Spanning brand management, strategic transformation and creative communications, Jo’s career has been focused on innovating to better products and experiences across major FMCG organizations in Australia and the US, including McDonald’s, Mars Wrigley, General Mills, Devondale Saputo and SCA Hygiene. An advocate for curiosity and differentiated thinking, Jo created the Looking Outside podcast to explore fresh business ideas. Guests include prominent thought leaders from across marketing, innovation and foresight.