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Privacy Policy – v1.1

The Dubai Future Foundation Commitment

We, the Dubai Future Foundation, provide services and programs through our websites and other digital platforms (our Services) including: Area 2071; Dubai Future Programs; Future ID; Verified Contributors Program; and Business Intelligence.  

Our Services offer opportunities to interact with us in many different ways and when we interact with you, we may collect information from you including personal data.  You trust us to look after that information and we are committed to protecting your rights and your privacy.

When we refer to Dubai Future Foundation, DFF, we, us and our, we mean the Dubai Future Foundation a Dubai government entity established pursuant to Dubai Law No. 19 of 2015, as amended by Law No. 6 of 2016, with its address at 5th Floor, Emirates Towers, Sheikh Zayed Road, P.O. Box 555509, Dubai, United Arab Emirates.

When we refer to user, your and you, we mean users of our Services.

Introduction

This Privacy Policy together with any other policies or notices made available to you when we collect Personal Information from you and our Terms of Service apply to your use of our Services.  

When we refer to Personal Information, we mean any information about an individual from which that person can be identified. It does not include data where the identity has been removed, which is referred to as anonymous data.

This Privacy Policy explains how we collect, store, process and use your Personal Information. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update your Personal Information. 

Our Services are not intended for children and we do not knowingly collect Personal Information relating to children.

In the event of any inconsistency or conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail. 

Personal Information that we collect and why we collect it

We use different methods to collect Personal Information from and about you including through:

  • direct interactions with you, such as during the registration process for Future ID;
  • automated technologies or interactions, such as with the chatbot on our Area 2071 website; and
  • third parties or publicly available sources.

We may collect, store, process, use and transfer different kinds of Personal Information about you which we have grouped together as follows:

Category of dataIncludes the following types of Personal Information
Identity DataName, username or similar identifier, title, date of birth, profile picture, nationality, location, gender, role/job title, education history, personal biography description, tagline and descriptive tags.
Passport DataThe information contained within your passport and information in relation to your current and expired visa(s).
Contact DataDelivery addresses, email addresses, social networking profile(s), telephone numbers and contact information.
Financial DataBank account details.
Employer/Company DataInformation in relation to your employer and company, including a description of your employer/company, the members of your employer/company, the name and role of people who are key decision makers and their contact details (including LinkedIn profile links), website and social networking information, location, business type, incorporation details, number of employees, funding information and descriptive tags.
Technical and Location DataInternet protocol (IP) address, device type, your login data, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Website, unique device identification numbers, broad geographic location (e.g. country or city-level location) and other technical information from your device. Some services or functions of our Services may make use of location-based information pursuant to which we may collect information about the Wi-Fi routers closest to you and the cell IDs of the towers closest to you.
Profile DataUsername and password, your preferences and general settings (including language preferences), the types of devices used to access our Services, the other websites and digital platforms that you can access via your Future ID (if such Future ID has been created by you), any discussions you have on our Services’ private or public chat functionality, forum pages or discussion pages or groups and any feedback and survey responses.  Please note that any data provided on the forums of our Services may be held and may be visible to other users and third parties who have access to such forums. Any of your private chat messages with other users will remain visible to those other users until they also close the chat window or delete their accounts.
Usage DataInformation about how you use our Services.
Clothing DataYour clothing sizes.
Marketing and Communications DataYour preferences in receiving marketing from us and our third parties and your communication preferences.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the section titled “Cookies”.

When you download, install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your downloading or installation may be sent to us.

We use Personal Information collected:

  • to fulfil your requests and applications, including in relation to any of our Services;
  • to provide access to and/or use of our Services and the digital platforms that we operate or that are operated on our behalf;
  • to contact you, including providing you with communications in relation to any applications to our Services and to inform you of any relevant upcoming Services, opportunities and offers;
  • to send related updates, if applicable; 
  • to provide you goods, documentation or other materials in the course of providing our Services;
  • to provide you with promotional/informative content based on your preferences;
  • to respond to any questions and/or concerns that you submit to us; 
  • to allow other users of our Services to search and find any public profile you may maintain when using our Services; 
  • to compile relevant statistics and to monitor the performance of our Services; 
  • to identify and better understand the users of our Services, where they come from, and what part of our Services interests them, for internal analytics and statistical purposes and to improve the relevance of content on our Services;
  • to refine and develop our systems and analytics and to increase quality assurance and standards for our Services. For example, messages shared with our chatbot will be part of a machine learning process used to improve the chatbot’s natural language processing and other capabilities. This content is aggregated and can only be seen by restricted members of our staff and administrators of our Services; and
  • for such other uses you authorise and/or consent to from time to time. 

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may have to suspend or terminate your access to part or all of our Services.

If you share any personal data of a third party with us, please ensure that you have the express consent from that third party which permits you to share their personal data with us (and we will assume that you have such consent prior to sharing their personal data with us). We strongly advise you to keep a record of their consent and provide them with a copy of, or link to, this Privacy Policy. You acknowledge and agree that you shall remain fully responsible and liable for obtaining the relevant consent from that third party and for sharing their personal data with us. 

Cookies 

We use cookies to distinguish you from other users of our Services.  This helps us to provide you with a personalised experience when you use our Services and it also allows us to improve our Services.

Sharing Your Personal Information

We may disclose your Personal Information:

  • to the websites and digital platforms that you have given permission to access the Personal Information contained within your Future ID or any other profile or account registered with us; 
  • to third parties who provide services to us in order for us to maintain and operate our Services, including, and not limited to, our third party suppliers who manage newsletter subscriptions who, for example, will require access to your contact details and subscription preferences;
  • to the relevant public and private entities who are the owners or sponsors of any of our Services or the programs we operate through our Services or who collect information to enable you to apply or work on such programs; 
  • to any competent law enforcement body, regulatory or government agency, court or other third party where we believe disclosure is necessary: (i) as required by applicable law or regulation or a compliance requirement (such as to comply with a court order or any other legal process); (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request; 
  • to third parties in the ways that are permitted under this Privacy Policy; or 
  • to third parties with your prior consent.

Security

The security of your Personal Information is important to us. We follow generally accepted industry standards to protect the Personal Information formation submitted to us, both during transmission and once we receive it. Our Services use appropriate technical and organisational security measures to protect your Personal Information. The measures used are designed to provide a level of security appropriate to the risk of unauthorised or unlawful processing of your Personal Information.

Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to us through our Services.  Any transmission is at your own risk.  Once we have received your Personal Information, we will use strict procedures and security features to try to prevent unauthorised access.  Please note that no website or online service can ever be guaranteed as 100% secure and you should take reasonable precautions to protect your Personal Information (for example, by sharing Personal Information only with operators of websites and other digital platforms that you trust, by keeping any login details secure and confidential and by using antivirus software on your devices).

We will retain your Personal Information for as long as we deem necessary or appropriate, including to comply with our legal obligations, resolve disputes and enforce our agreements. If you wish to request that we no longer use your Personal Information, please contact us via our Reach Us page. 

International data transfers

Personal Information submitted through our Services may be hosted, transferred to, and processed in, countries other than the country in which you are resident.  These countries may have data protection laws that are different to the laws of your country. However, we have taken appropriate safeguards to require that your Personal Information will remain protected in accordance with this Privacy Policy.

Third Party Links

Our Services may include links to third-party websites, digital platforms, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites or digital platforms and we are not responsible for their privacy statements. When you transition to other digital platforms, whether directly or redirected from our own, we encourage you to read the privacy policy and terms and conditions of use/service for such digital platforms.

Correcting and Updating Your Personal Information

To review or update your Personal Information to ensure it is accurate, please contact us via our Reach Us page.

You may review, update or delete Personal Information from your Future ID profile, or delete your Future ID, at any time through the settings page that is accessible when logged in to your Future ID.

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymise it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible. 

Notification of Privacy Policy Changes

We may update this Privacy Policy to reflect changes to our information practices or any relevant statute, regulations and/or policy. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact

You can contact us about this Privacy Policy or in order to exercise your data protection rights via our Reach Us page.  We will respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.