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Dubai Design Lab is an action lab under Dubai Future Foundation. It harnesses the power of design & creativity to place Dubai among the world’s most liveable cities. We (re) design, prototype & test policies, strategies, and systems informed by Dubai’s vision.

Our Approach

We use design thinking to support Dubai’s vision to be among the leading cities worldwide. We create the intersection where individuals and organizations can come together to think creatively,design new ideas and imagine a better future. By unlocking the power of collaboration and experimentation, the lab can help drive innovation and support the city’s growth and development as a leading global hub.

“In a constantly evolving world, creativity is the currency of the future. We aim to be the capital of creativity in government.”

His Highness Sheikh Mohammed bin Rashid Al MaktoumVice President and Prime Minister of the UAE and Ruler of Dubai
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Embrace Questions

We frame challenges with questions to help guide our curiosity toward insights and opportunities which matter to the people we’re designing for.

Group collaboration


Co-creating with people challenges our assumptions, deepens insights, and makes sure we’re solving for the right needs with empathy.

Building to Think

In a high-fidelity world, building prototypes and iterating ideas along the way leads to more impact and validated input for final execution.

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Creative Empowerment

Applying the mindsets and skillsets of creative problem solving by connecting the people who serve with the people they serve.

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Crafting Narratives

To inspire impactful change, we design to meet the heart, mind, and spirit through thoughtful storytelling and immersive experience.