How might we leverage social and quick commerce to maximize the FMCG industry?

What is the context?

Social and quick commerce activity is increasingly becoming more common and this presents opportunities across a range of different industries. This challenge is to explore the opportunities presented by the growth of this market for the FMCG industry.

What are we looking for?

• Well-established social network services or emerging platforms
• White label or independent sellers
• Both established solutions as well as ideas

Want to learn more about the challenge? Watch the Challenge webinar with P&G

Vision

To incubate disruptive, engaging, and cost-efficient applications of quick and social selling for the FMCG industry.

Program benefits include

• Opportunity to pilot with P&G’s Innovation and Disruptive Technology Team
• Scale the business model to other regions/markets
• Commercial relationship with P&G and its extended network of supply chain
• Dubai Future Foundation takes zero equity in your business​
• Direct access to key decision makers in government and private sector partners
• Opportunity to apply for the Golden Visa
• Opportunity to be connected with regional investors
• Accelerated process for company setup and formation in Dubai (provided matching business activities)
• State of the art creative workspace and access to prototyping equipment​
• Opportunity to join the most vibrant ecosystem in the region

Application deadline

Submission of application | December 22th, 12.00 am GMT+4

Meet the stakeholder

Since establishing in the Arabian Peninsula in 1956, Procter & Gamble (P&G) has been one of the largest fast moving consumer goods (FMCG) companies in the Gulf. With headquarter offices in Dubai, and plants and operations in Saudi Arabia, P&G has served consumers and developing leaders all across the region for over 60 years.

The Gulf is a key manufacturing base for P&G. We export brands produced here to more than 50 countries in Africa, Asia and Europe. Today, P&G’s brands are household names and are used in almost every home in the Arabian Peninsula, including Always, Ariel, Downy, Head & Shoulders, Pampers, Pantene and Tide. Our sense of sustainability is at the heart of our actions, both in terms of our social responsibility as well as our environmental strategy.